Flexible Electronics News

Spyder Launches First Outerwear Collection with NFC Technology

Powers unique ski experience by enabling real-time social media access, location-based information sharing.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Spyder, a leading ski and performance brand, announced that it will implement NFC technology within its US Ski Team collection launching this October.   Through a partnership with Smartrac, Spyder is powering a select collection of its US Ski Team (USST) items to connect with NFC-enabled consumer devices globally. By tapping a phone or tablet against the NFC touchpoint embedded into the Spyder logo on these jackets, recreational skiers and tech-savvy consumers can instantly engage in real-time...

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